The top priorities for most startups this year are great hires, maximizing profits and attracting more customers. Most CEOs are too driven by these accomplishments and often find themselves in funny situations, as they’ve failed to follow the proper routes to attaining such success.
With that being said, let’s take a look at the most exciting ways startups can exceed their targets in this year.
#1. Sales Automation
Sales automation is without doubt one of the main concepts that’s becoming more and more popular in the market nowadays. An effective Sales Automation Software (SAS) is capable of reducing workloads by eliminating repeated tasks. The main benefit of this software is that it assists companies to develop prospect lists without consuming much time and maximizing tools such as Datanyze, LinkedIn and ToutApp in order to find clients. Doing so will put those prospects into tools and automatically deliver emails to these chosen customers or clients.
In the event you’re looking to reach prospects at scale, this important software is the only effective way to do it without consuming much time.
But note that your clients will receive those emails as spam if you’re too pushy.
#2. New advertising opportunities
The main objective of marketing is trying to find or determine your targeted audience, and most importantly, the sites they use mostly. Facebook, Twitter and Google are definitely making the mark, but are they the only ones to consider? Definitely not.
Here are a few recommendations…
One of the most captivating and exciting opportunities Google has offered advertisers to reach their targeted audience is Gmail Ads. There are countless advantages of using Gmail Ads. For instance, you can target the same people who are opening emails from other blogs, which might be your competitor’s blogs.
So take advantage!
Following behind Google, YouTube is the most popular search engine in the world and it keeps on growing. Sure! There are other sites to help push your business but YouTube is also a great place to find a following for your local business.
Podcasting allows for the distribution of information in the form of audio and video to an audience when they want it, where they want it and how they want it.
The distribution of files in form of either audio or video over the internet has taken a life of its own.
Even though podcasting isn’t such a popular way of advertising but like the other avenues, it also has its advantages. It enables advertisers to send information to their targeted audience in a form of audio or video where they want, and whenever they want it.
In a nutshell, podcasting is just another way of acquiring loyal followers, and since you own the asset, you have the freedom of doing whatever you want.
#4. App automation
What are the softwares more popular nowadays? Here’s a hypothetical list of what you might have:
- E-mail service provider (like MailChimp)
- Chat program (like Slack)
- Analytics tool (like Google Analytics)
- E-signature tool (like HelloSign)
- CRM (like Salesforce)
- Spreadsheet tool (like Google Spreadsheets)
- Content management system (like WordPress)
Am I right? I guess I am.
Now here’s the million dollar question “How amazing would it be if all these tools could connect with one another to deduce your work load?”
Here’s an example of how an app automation sequence workflow might look:
This I believe is how an app automation sequence workflow should look like:
- Firstly, the prospects should fill out a lead form on your website.
- Secondly, whatever leads are found, they will automatically populate the CRM for your sales team.
- Then a message is simultaneously pushed out to your sales room informing them that a new lead has come in
- And finally, the prospect is also added to your email service provider.
As technology continues to improve, more growth opportunities will sprout up. The key is taking advantage of them while they’re still new so that you’ll have an edge on your competition.
Technology continues to advance at a rapid pace, and as a result, more and more opportunities will be provided. How to recognize and take advantage of these opportunities is the tricky part.
Are you making use of the opportunities?
If you’re aware of any opportunities we haven’t mentioned above, please feel free to share. Any input would be greatly appreciated.