Emirates Growth strategy continues in 2017

It has been announced yesterday that the Emirates plans on continuing its strategy this year as well as continue to invest in its products and services which is geared towards improving customer experience.

In a statement, airline President Tim Clark said: “Consumer appetite for travel has remained resilient despite socioeconomic and political headwinds around the globe. Emirates will continue on our strategy of organic growth, leveraging on the geo-centricity of the UAE, and Dubai’s dynamic developments in tourism and commerce. We will also continue to invest in our product and services so as to offer our customers an outstanding experience and value proposition while they discover the world,” Clark said.

Looking back at 2016, Emirates said it scaled up its fleet with the addition of 36 new aircraft, consisting of 20 A380s, and 16 Boeing 777-300ERs. There has also been a retirement of 29 other air-crafts, which concludes the year with 255 air-crafts in service, with an average age of 5.0 years.

This figure is below the industry average of over 11 years.

It has also been noted that in April, Emirates placed an order for two additional A380 air-crafts, taking its total A380 order book to 142 thus making it the world’s largest operator of the double-decker aircraft.

Of recent, the world’s largest long-haul airline also began taking delivery of its newest generation Airbus A380 and Boeing 777-300ER aircraft.

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