In a move to further strengthen the Bloomberg Television’s presence in the Middle East, the financial information provider has launched its new morning show “Daybreak: Middle East” from its Dubai studios.
Bloomberg’s lead Daybreak multi-platform show already airs from London, Hong Kong, Sydney and New York. The Middle East’s new edition will help bridge the gap between the European and Asian trading days.
The global head of Bloomberg Television and Radio, Al Mayers said that the program will provide the latest market, business and financial news to viewers through a regional lens, in line with other versions of the series.
For the first time on 19th March, Daybreak aired replacing the existing show “Bloomberg Markets: Middle East.” The program will broadcast on Bloomberg TV and Radio every weekday at 8 a.m. from Sunday to Thursday, the working days in the Middle East.
Manus Cranny, the broadcaster’s European anchor has relocated to Dubai from London to co-anchor the show alongside Yousef Gamal El-Din, who joined Bloomberg in 2016.
Mayers told Arab News that with Manus Cranny joining the team in the Middle East, they will continue to expand their growing network of over 80 reporters, analysts and economists across 12 bureaus in the Middle East and provide their viewers with greatest access to key decision makers.
Mayers said that with the relocation of Cranny to Dubai, there will be an extra 90 minutes of daily, weekday programming broadcast from the TV studios of Bloomberg in the Dubai International Financial Center (DIFC). The executive editor of Bloomberg Markets Tracey Alloway will also be airing from Dubai and Abu Dhabi.
The extra broadcast output from Dubai is just the most recent move in the expansion plans of Bloomberg in the Middle East.
To set up a multi-platform Arabic language business and financial news, Bloomberg in last September signed an agreement with Saudi Research and Marketing Group, the publisher of Arab News.
The service targets at providing Arabic-speaking audiences around the world with news and analysis on companies and markets as well as economic and political news relevant to the Middle East region.
Founder of Bloomberg and former mayor of New York City, Michael R. Bloomberg at the time of the signing said that the Middle East is an important economically diverse region, and that the agreement would help his company reach a critical audience of business decision makers.
Bloomberg in 2016 launched the Middle East version of its news website as well as a TV studio in the DIFC to provide live video content on the region.