Nowadays, the business world is becoming trickier and more complicated. As a result, you should always be prepared by taking certain precautions in order to see the light at the end of the tunnel.
I guess what I’m trying to say is there is no fixed law of consumerism. Most business owners fail to re-evaluate their marketing strategies to adapt to the business world. You can’t use the same old strategy and expect to advance your business to the next level… Except if it’s really working for you of course.
So the question is what can you do differently?
Well the most important step to take is making sure your communication game is on point!
Communication is key: If you don’t get your customers to sign on the proverbial dotted line, all the effort you’ve put into the business has no use whatsoever?
Worst case scenario, your competitors might step in and complete the task.
So how do you prevent this from happening?
Here are 5 tips on how to get customers to say yes more quickly.
#1. Create a sense of urgency
People often times complicate what they want with what they need. I bet you’ve found yourself in a funny scenario where you bought something you didn’t really need. I bet they didn’t accept your refund, right? Well…We all learn from our mistakes.
#2. Know your competition
Do you really know your competitors? What are their marketing strategies? What are they doing differently that you aren’t?
All these and many more are questions you should be asking yourself. Do your research. Most of these companies upload most of their company information on their respective sites. You just have to know how to take advantage.
#3. Be patient
This is quite similar with the point mentioned above.
Patience is a virtue: Research has shown that only two percent of all deals close after the first meeting. The ones that close during the initial meeting only occur as a result of the customer knowing what they want, and you knowing exactly.
So if you want to take care of those bills, do exercise patience!
The more you have an understanding of what your clients need and how you can meet up to their expectations, the better your chances of closing any deal just with a first meeting.
#4. Know what you say!
Don’t beat around the bush. Stay on point and focus on the aspects that really matter. Crack a joke or two to make the customer feel welcomed, but know how to remain professional.
#5. Be real
It’s quite easy for clients to detect if you’re being honest or not. Every question asked by your clients should be answered based on facts, and backed by specifics. Let the customer know that you care about his or her interests, not just yours.
#6. Allow objections
Don’t be too arrogant and proud when it comes to decision-making. You can’t do it all.
Sit down with your team members and encourage everyone to come up with objections they might anticipate. Also make sure they fully comprehend what you want to achieve.
Provide them with a sales pitch and see if there are any objections you and your team may have missed.