Google’s Gmail Overhaul Meant to Lure Businesses Away From Microsoft

Alphabet Inc’s Google has revealed its first Gmail redesign since 2013, covering what the company says was an expansive change in two years in an effort to adopt security and offline functionally aimed at beating rival Microsoft.

The G suite workplace bundle is seen as Google’s most expensive update to its software since accelerating efforts to steal business from Microsoft Corp’s dominant Office suite. Not long ago, G suite added instant messaging and spreadsheet features.

According reports, Google has said that the new Gmail incorporates changes to the structure of email storage database, brings together three other systems for synchronizing messages across devices and also features upgrades to all programs underpinning its services.

Google also said that the shift to its self-developed Tensor processing chips makes smart assistant features to respond correctly to forgotten emails. Features include suggested replies to messages and nudges.

The lead product manager for Gmail Jacob Bank has stated that the new Gmail is an entire rewrite of their flagship product. Also, unreliable offline access to email has discouraged would be customers a long time ago, while on other hand, recent high profile corporate data breaches have increased desire to shut down email services.

According to analysts, G suite generated about $2 billion in revenue last year, which is ten times behind office. Also Google refused to specify costs associated with the redesign, but last week its parent company Alphabet reported that first quarter capital expenditures nearly tripled year over year to $7.3 billion.

Ruth Porat, the chief financial officer told analysts that half of the spending happened from hardware purchases to support and help the heavy use of machine learning, which include automated programs that can identify spam emails.

Google has said the change was needed to provide and improve good offline access to emails for up to 90 days for users who turn on the feature. Meanwhile, the change also fulfills another top demand from company executives- expiration of messages.

According to reports, users can activate an option when sending their emails so that receivers will be required to enter a one-time pass code sent to their phones. But the new settings neither override corporate email retention policies nor block law enforcement.

The company is estimating that each week, the new nudges feature will lead 8 per cent of business users to remember to follow up on important matters.

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