Making digital transformation key priority

A British Telecommunications executives said on Sunday, that organisations need to rethink the way they interact with customers, as well as respond to competitors in the face of increasing competition in the region and a fall in oil prices.

Chris Cochrane, CIO for Global Services at BT, said that the digitalisation is emerging as a transformative force for growth and social prosperity in the Middle East, and that having a substantial impact on the corporate agenda is a clear need to embrace the rate of change. Also the new growth should be empowered and reorganised for speed.

“Digital technology has changed the way we live — shopping, banking, travelling, working and interacting with each other. And it will continue to evolve at lightning pace. Embrace digital or risk playing catch-up”, he said.

IT is known to be one of the drivers of digital change and the region’s chief information officers has the opportunity to place themselves at the centre of the core decision-making processes.

The drivers behind digital transformation include mobile, video, social, big data, cloud and internet.

“What we’re witnessing right now is nothing less than a complete paradigm shift in the way companies carry out day-to-day operations, and interact with their customers”, Cochrane said.

He also added that public expectations are an all-time high and digital disruption has rendered the mantra of business as usual.

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