MidEast Watch & Jewellery Show

MidEast Watch and Jewellery show has kicked off today in Sharjah and there has been a mixed expectation about sales.

“Business is back and sales are going up, and that the company’s sales are likely to grow between 20 and 30 per cent this month compared to August, helped by demand during the event”, said Rohit Dhamani (director at UAE jeweller Dhamani).

Prices range from Dh2,000 to Dh 1 million for a customized diamond jewellery. These prices are set to make it more affordable to customers. This year, the company has also increase the collection on display.

“We have launched a new bridal diamond jewellery set at the show [for the first time in the UAE],” Dhamani said.

“The market is good for diamond jewellery in Dubai.” Rinesh George (administration manager at Anwaar Golden Jewellers).

He also added “the show gives more visibility and helps us sell our new products.” Diamond jewellery sets start from Dh200,000 at Al Anwaar Golden Jewellers.

Ahmad Marzooqi (owner of Al Badia Jewellery) expect business to be good during the show because “the jewellery market in the UAE is bad,” adding that “the market is very quiet …. there are no buyers.”

Waseem Dabaan,(general manager of Jovial Watches) also expects business to be good and that it’ll be similar to previous editions.

“In general in September, sales are not as expected. People are coming back from their holidays and are not spending on watches and jewellery,” he said.

The show is expected to last for 5 days.

Abdullah bin Sultan Al Owais (Chairman of the Sharjah Chamber of Commerce and Industry) said in a statement “The MidEast Watch & Jewellery show reflects the leading position of Sharjah in the trade shows and exhibitions industry which aim at promoting the trade and commerce in the emirate of Sharjah and the region. The trade fairs also aim to support various business sectors that consider Sharjah as a platform to expand into the regional market and access global markets”.

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